For true fans, the season is 365 days long. Add technology, and those days are 24/7. The combination of the Microsoft Sports Digital Platform with our partner solutions provides fans with full access to apps, social media, the web, live-streaming, video-on-demand, multi-angle cameras, news, statistics, sports feeds and more, on any platform or device, at any time.
The Microsoft Sports Digital Platform offers profile acquisition, single 360-degree fan view, single sign-on to social network accounts, games, social interactions, notifications, services, automated marketing and analytics, digital in-app purchases and integration with external sources. Connecting fans to other fans, to the club and to the players.