29 July 2020 – McLaren Racing has today announced that IQONIQ has become Official Fan Engagement Partner of the McLaren F1 team. The multi-year partnership with the new sports fan engagement platform will begin from the British Grand Prix 2020 and enable McLaren to continue to grow its fan base and bring fans closer to the heart of the action.
The IQONIQ platform exclusively targets the world of sports and entertainment through an all-in-one app bringing fans closer to their favourite individuals or teams, and rewarding their dedication with loyalty programmes, in-app games and prizes, special offers for ticketing and merchandise and aggregated content from other sites. The platform is due to become publicly available in September 2020.
Partnering with IQONIQ is another step in McLaren Racing’s commitment to delivering greater access to its global and loyal fan base. The app, which will be launched later this year, will offer McLaren fans the opportunity to access exclusive content and experiences at the McLaren Technology Centre and Formula 1 races, bringing fans closer to the team on and off track throughout the season.
The IQONIQ brand will be represented on the McLaren F1 pit crew helmets at the British Grand Prix this weekend.
Mark Waller, Managing Director of Sales and Marketing, McLaren Racing said:
“We are pleased to announce this exciting new partnership with IQONIQ. Like McLaren, it is a brand that is passionate about engaging a global fan base. This partnership with IQONIQ will enable us to continue to connect with our fans in unique and innovative ways, bringing them closer to the team and action.”
Kazim Atilla, Chief Executive Officer, IQONIQ said:
“We are very happy to partner with McLaren Racing. From our inception, we have always been focused on developing innovative solutions to address the modern day needs of fandom, and McLaren Racing’s ongoing dedication to its global fan base makes it an ideal fit for our platform. We are excited to provide McLaren fans with the personal, rewarding and purposeful experiences that they deserve.”
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About McLaren Racing:
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since when McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.
McLaren Racing competes in the 2020 FIA Formula 1 World Championship with Lando Norris and Carlos Sainz, and the IndyCar Series in the US with Oliver Askew and Pato O’Ward. Fernando Alonso will compete for the team at the Indy 500 in the No. 66 Arrow McLaren SP Chevrolet.