Mahindra Racing is pleased to announce a multi-year partnership with IQONIQ, a revolutionary fan engagement platform for the world of sports and entertainment, designed to bring fans closer to the action. IQONIQ will become Mahindra Racing’s exclusive global fan engagement and loyalty platform.
Launching in the first quarter of 2021, the IQONIQ app will enable fans to engage with the Mahindra Racing team through exclusive behind the scenes content, unique opportunities to interact with other fans, and money-can’t-buy experiences.
With over 2 million fans and followers, 1.6 billion content impressions and over 260 million video views, Mahindra Racing has the largest fanbase in Formula E. This new partnership will give these fans greater access to the team and is part of Mahindra Racing’s long-standing commitment to keep its Passioneers at the very heart of the action. The app will provide fans with exclusive rewards for engagement, and will enable them to be part of the team’s racing and sustainability journeys.
DILBAGH GILL, CEO & TEAM PRINCIPAL, MAHINDRA RACING: “We are delighted to be partnering with IQONIQ, who have an incredible vision for bringing together sporting fans around the world, onto a single platform. For Mahindra Racing, our fans, who we fondly refer to as passioneers, are at the very heart of our team. The IQONIQ app, will allow us to provide our passioneers with unprecedented access to our team, exclusive experiences on and off the track, and help us connect with them in new and exciting ways.
KAZIM ATILLA, CHIEF EXECUTIVE OFFICER, IQONIQ: “We’re delighted to welcome Mahindra Racing as our latest partners. Not only does this announcement show our continued commitment to Formula E and its ever-increasing fanbase, but also to growing our global footprint. It is a great moment for us to be partnering with our first Indian team and we are looking forward even more to the season ahead.”
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IQONIQ is a revolutionary, new fan engagement app for sport and entertainment. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with unrivalled access to the teams, leagues, competitions, and icons they love the most. It establishes a deeper, more rewarding and purposeful engagement platform, allowing fans to get closer to the action.
For more information on IQONIQ, please visit www.iqoniq.com
About Mahinda Racing
Mahindra Racing is a founding team – and the only Indian team – to compete in the ABB FIA Formula E World Championship, the world’s first all-electric
street racing series. Mahindra Racing has an impressive stats sheet and is a multi-race winning outfit after scoring its breakthrough victory at the
Berlin E-Prix in 2017. The squad is committed not only to pushing the limits of technology and innovation in the electric vehicle space, but to addressing the impact of climate change; it was the first Formula E team to be awarded the FIA Environmental Accreditation Three-Star rating, demonstrating best practice and excellence in sustainability practices.
About ABB FIA Formula E World Championship
Formula E exists to advance sustainable human progress through the power of electric racing. The first and only sport to be certified net zero carbon
since inception, Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles.
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of the world’s most iconic cities. In its first six seasons, Formula E crowned five different Champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport series, the ABB FIA Formula E World Championship is not only one of the most exciting racing series on the planet but also an
unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies.
Powered by purpose and united by a passion to deliver edge-of-seat racing, the positively charged Formula E community of teams, manufacturers, partners, broadcasters, host cities and fans work together to light up the world with the transformative power of electric racing. www.FIAFormulaE.com
About Mahinda Group
The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume. It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.