LaLiga and IQONIQ join forces to improve fans’ digital experiences

September 23, 2020.- LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment.

The main beneficiaries of this licence agreement will be fans from all over the world, who will have the latest information from LaLiga accessible on the IQONIQ app, as well as exclusive offers for merchandising, match tickets, unique experiences, and more.

The agreement spans three years and is defined within LaLiga as a “Global Fan Engagement Licenced Partner,” through which LaLiga demonstrates its firm commitment to thinking outside the box when it comes to establishing platforms to interact with its fans across the world.

“It’s prudent of LaLiga and its clubs to continue increasing their contact with fans around the world,” notes Oscar Mayo, LaLiga’s Director of Business, Marketing and International Development. “In order to achieve this, there’s no better way than establishing this partnership with IQONIQ, the all-in-one fan engagement app that is already working with the Basketball Euroleague, McLaren Racing and several European football clubs, among others,” he concludes.

From IQONIQ’s perspective, it represents a clear commitment from them to football both in Spain and across the world, when one considers LaLiga’s global reach. Kazim Atilla, IQONIQ’s CEO, says that  “We are very excited to have signed this partnership agreement with LaLiga, and to become their exclusive and official fan engagement partner, one of the most innovative and forward-thinking sports leagues in the world. IQONIQ is seeking to revolutionise the world of fan experience, so it is vital for us that we work alongside partners that are equally committed to providing their fans with the best possible engagements and experiences. Through this partnership, fans of LaLiga will be given new and unique opportunities to engage with their clubs and stars and be fairly rewarded for their ongoing commitment and loyalty. We look forward to working alongside LaLiga and their global partners to fulfil our common ambitions in this regard.”

About LaLiga

LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 clubs in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions. In the 2018/2019 season, LaLiga reached a cumulative audience of more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates, covering 84 countries. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander. 


IQONIQ is a new fan engagement platform that exclusively targets the “Sport & Entertainment world”. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a new, never-seen-before fan ecosystem to experience a deeper, rewarding and purposeful engagement with their Idols as well as their favorite clubs/teams from sports and entertainment.  The IQONIQ platform is due to become live for users in fall 2020. For more information on IQONIQ, please visit or email to