KONAMI AND IQONIQ ANNOUNCE TITLE PARTNER AGREEMENT FOR eFootball.Pro 2020-21 SEASON

Konami Digital Entertainment B.V. and IQONIQ have today announced the first major partnership agreement for eFootball.Pro, the elite competition exclusively for professional football clubs.

IQONIQ, the new fan engagement platform that targets the sports and entertainment worlds, and which launches in the first quarter of 2021, will be the title and exclusive fan engagement and loyalty partner from Matchday 3 (January 30th) of the 2020-21 season of eFootball.Pro IQONIQ.

In celebration of the partnership, KONAMI will be holding in-game campaigns for all eFootball PES 2021 users on mobile and PC/console. More details will be announced soon in-game.

 “The IQONIQ App will provide eFootball.Pro fans the chance to get closer to the action with a host of exclusive content, as well as prizes, games, opportunities to vote and to engage with their favourite teams and players”, said Kazim Atilla, CEO of IQONIQ. “When launched, the app will provide fans with a unique platform, enabling them to enjoy a more personal, rewarding, and purposeful experience with eFootball.Pro.”

“With this agreement, KONAMI is taking eFootball.Pro and the overall eFootball.League to the next stage of its tremendous growth,” commented Naoki Morita, President at Konami Digital Entertainment B.V. “Like eFootball, IQONIQ has a bright future ahead and we are excited to share this journey with them.”

About eFootball.Pro IQONIQ

The full list of participating clubs within the eFootball.Pro IQONIQ 2020-21 season is as follows:

  • FC Barcelona
  • Manchester United FC
  • FC Bayern München
  • Juventus
  • Arsenal FC
  • Celtic FC
  • FC Schalke 04
  • AS Monaco
  • AS Roma
  • Galatasaray SK

With over 15 million total views on YouTube during the 2019/20 season, eFootball.Pro IQONIQ kicked off on December 12th with professional esports players representing some of the world’s biggest football clubs.

eFootball.Pro IQONIQ Matchdays during the regular 2020/21 season are played online in 3v3 CO-OP matches. “MVP” and “Top Goal-Scorer” awards are given out to individual players following each Matchday, with additional prize money awarded to the clubs based on their final ranking at the end of the season.

Full matches and highlights from Matchday 1 can be found on the OfficialPES YouTube channel.

Matchday 2 will be streamed live on YouTube and Facebook this Saturday, January 16th from 12:00 UK / 13:00 CET.

For the latest information, visit the eFootball website here – LINK

For all the latest news from the eFootball PES franchise and for further information, please follow:

“e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.

EDITOR’S NOTES:

Game assets, including imagery and videos, can be found here: https://assets.konami.com/

MEDIA CONTACT:

Owen Adkins
Communications Manager, EMEA
Leworth House, 14-16 Sheet Street | Windsor, SL4 1BG
Mobile: +44 (0) 7799 36955 E: ao.87018@konami.com

Tom Scott
Chief Marketing Officer | IQONIQ
Email: t.scott@iqoniq.com
Call: +44 (0) 203 488 7197

About Konami Group

Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.

About Konami Digital Entertainment

Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as PES, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/

About IQONIQ

IQONIQ is a revolutionary, new fan engagement app for sport and entertainment. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with unrivalled access to the teams, leagues, competitions, and icons they love the most. It establishes a deeper, more rewarding and purposeful engagement platform, allowing fans to get closer to the action.

For more information on IQONIQ, please visit www.iqoniq.com