Dutch Eredivisie club FC Groningen has added IQONIQ as their Official and exclusive Fan Engagement Partner. FC Groningen, the ‘Pride of the North’, will join forces with IQONIQ to enhance their fan engagement through IQONIQ’s platform. The club and IQONIQ will develop exclusive content and experiences for the platform that will increase opportunities to interact with fans in a meaningful way.
Many football icons started at FC Groningen, legends of the game like Ronald Koeman and Arjen Robben came through the youth academy and starred for the First Team. Robben recently came out of retirement to start playing again for the Club in Green and White. Other notable players such as Luis Suàrez, Virgil van Dijk and Hans Hateboer played for the Pride of the North.
By connecting fans with clubs and their players through the IQONIQ platform, the personal connection and interaction will become even stronger. As the first Dutch club in their growing partner family, FC Groningen is proud to partner with IQONIQ and to offer FC Groningen supporters the ultimate fan experience through this partnership. With IQONIQ, the fans will have access to a breadth of features including but not limited to exclusive and aggregated content, loyalty program, customized footage, in-app games, merchandise and ticket offers, the opportunity to win a range of exclusive prizes and much more.
The club is also looking forward to engage with international sports fans and interact on a high and intimate level with its local fans. “IQONIQ is a perfect partner to reach those goals together,” says FC Groningen’s Partnership Manager, Bastiaan Fehrman. “As we aim to keep improving our content and engagement, our social media team has been working hard and now we can share our club material through IQONIQ on a worldwide platform. A partnership with IQONIQ will give us the options to keep growing and have better interaction with our fans. It’s a wildly interesting new platform, a must have for every sports fan around the globe.”
“This is also an opportunity for FC Groningen to keep expanding our international fanbase. The quality content and experiences that we will offer on the platform, in combination with IQONIQ’s desire to keep innovating, gives us the ability to strengthen our interaction with our fans. We are proud to see this partnership come to fruition.”
IQONIQ CEO, Kazim Atilla, stated that: “We are delighted to add FC Groningen as our latest partner for our platform. FC Groningen are one of the most passionate teams in the Eredivisie League, with a great history and many legends that have played for the club. At IQONIQ, we are focused on changing the game for fan engagement, offering a range of services for fans in one single place, and we are looking forward to offering FC Groningen’s fan base unique opportunities to get more personal, more rewarding and more purposeful with their club than ever before. ”
FC Groningen is the first club in the Eredivisie to partner with IQONIQ, following similar partnership agreements with LaLiga, Real Sociedad Olympique de Marseille, AS Monaco, Crystal Palace, FC Zenit, North Carolina Football Club, Euroleague Basketball, European Handball Federation, McLaren F1 team, World Soccer Beach, Blackhawks ice hockey club and the Drone Champions League, amongst many others.
About IQONIQ
IQONIQ is a new fan engagement platform that exclusively targets the “Sport & Entertainment world”. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a new, never-seen-before fan ecosystem to experience a deeper, rewarding and purposeful engagement with their Idols as well as their favorite clubs/teams from sports and entertainment.
IQONIQ will soon be available for users in fall 2020. For more information on IQONIQ please visit www.iqoniq.com or email media@iqoniq.com.
