Hinwil, 13th November 2020 – Sauber Motorsport, which manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, is launching a new partnership with IQONIQ, the new fan engagement platform, to fulfil its pledge to bring fans closer to the team. IQONIQ will become Alfa Romeo Racing ORLEN’s exclusive Fan Engagement Partner for 2021 and beyond.
The IQONIQ brand will be seen on the helmets of the Pit Crew, on the lower part of the sidepod on the Alfa Romeo Racing ORLEN cars and will be present throughout the Alfa Romeo Racing ORLEN team environment.
The IQONIQ app will bring fans customised Alfa Romeo Racing ORLEN content, behind-the-scenes access and unique opportunities to interact with Kimi Räikkönen, Antonio Giovinazzi and other team personnel and much more – all on one platform. This approach will provide fans with a one-stop-shop to follow the team, connect with other fans and access exclusive opportunities to win team experiences.
The partnership with IQONIQ reinforces Alfa Romeo Racing ORLEN’s commitment to bring fans closer to the team, a concept that drives our effort from social media to trackside. IQONIQ will provide a special window from fans all over the world to have a direct line of contact with the team and to join a worldwide community of Alfa Romeo Racing ORLEN supporters.
Kazim Atilla, Chief Executive Officer, IQONIQ: “Partnering with the Alfa Romeo Racing ORLEN team marks another huge step in our plans to be the number one fan engagement platform for sport and entertainment. Through partnerships like this, we are actively reimagining the way fans can get the most from their favourite teams and drivers, creating a more engaging relationship and rewarding fan loyalty like never before. The IQONIQ team are delighted to be able to call Alfa Romeo Racing ORLEN our partners and we look forward to delivering unrivalled access to its fans around the world.”
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “Getting closer to our fans has always been a central part of our philosophy and the partnership with IQONIQ goes to show we are not just paying lip service to this concept: we are taking active steps to bring fans closer to the team. The IQONIQ app will allow fans to have a personal, direct relationship with our team, something that goes beyond what has been done so far. As a team, we are delighted to help IQONIQ make strides towards becoming the leading Fan Engagement Platform in the world of sport and we can’t wait for the partnership to begin.”
Images and other digital assets are available on MediaHub: mediahub.sauber-group.com.
Media contact – Alfa Romeo Racing ORLEN:
Will Ponissi, Senior Communications Manager, email@example.com, +41 79 591 57 85
Katharina Rees, Communications Manager, firstname.lastname@example.org, +41 79 757 52 85
Media contact – IQONIQ:
Tom Scott, Chief Marketing Officer, IQONIQ, email@example.com, +44 79 501 06 555
About Sauber Group of Companies:
The Sauber Group of Companies is composed of three operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo Racing ORLEN Formula One team; Sauber Engineering AG, which focuses on prototype development and additive manufacturing; and Sauber Aerodynamik AG, which conducts full and model-scale testing in the factory’s state-of-the-art wind tunnel and creates ground-breaking innovations in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber.
For the last 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and enters the 2020 championship under the new team name Alfa Romeo Racing ORLEN.