AS Roma announced today a multi-year exclusive partnership with IQONIQ, a new fan engagement platform, which will see also their logo appear on the left sleeve of the team’s shirts in both Serie A and the Coppa Italia. It is the first time in almost a century that a brand will be featured on the sleeve of the club’s jersey. The sleeve will be revealed on the official jersey this Sunday during the match against Juventus at the Stadio Olimpico.
IQONIQ, which unites sports and entertainment in one place, will be the Official Fan Engagement Platform of the Giallorossi for the next three seasons with the partnership signifying the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans. IQONIQ will offer Roma fans a completely new and innovative experience surrounding the club they love.
IQONIQ is especially designed for sports fans, providing an all-in-one solution to cater for their every need, and to provide fans with a more personal, rewarding and purposeful experience. With IQONIQ, AS Roma fans will have access to a breadth of features including a personalised engagement loyalty program, customized unique footage, aggregated content from other sites, in-app games and prizes, special offers for tickets and merchandise, and the opportunity to win a range of exclusive prizes and much more.
AS Roma joins some of the biggest sports properties which has partnered with the Monaco-based company, such as Olympique Marseille, AS Monaco, Real Sociedad, Crystal Palace, FC Zenit, LaLiga, Euroleague Basketball, European Handball Federation, Drone Champions League, and McLaren Racing amongst many others.
Kazim Atilla, IQONIQ’s CEO said “We are thankful for this historic opportunity and are excited to join forces with AS Roma to improve their fans’ digital and in stadium experiences. IQONIQ is seeking to revolutionise the world of fan experience, and our varied and dynamic all-in-one solution app creates a whole new experiential ecosystem that provides fans with a more personalized, more rewarding and more purposeful fan experience. Through this partnership, fans of AS Roma will be given new and unique opportunities to engage with their club and stars and be fairly rewarded for their ongoing commitment and loyalty. We look forward to working alongside AS Roma to fulfil our common ambitions in this regard.”
Francesco Calvo, the club’s Chief Operating Officer said “We are delighted to welcome IQONIQ into our family of shirt sponsors, becoming the first to appear on the sleeve of a Roma shirt, and we are are delighted to welcome IQONIQ as the club’s new sleeve partner. Thanks to IQONIQ we will be able to enhance and expand our already comprehensive social offering, with the aim of making every fan feel even closer to the club.”
About AS Roma
Founded in 1927, AS Roma plays in the world-renowned Italian Serie A football league. The team has won three Serie A titles, nine Coppa Italia titles, two Supercoppa Italiana titles and one Inter Cities Fairs Cup. AS Roma’s youth academy regularly produces more Serie A players than any other team in Italy and the club also communicates on social media in more languages than any club in the world.
About IQONIQ
IQONIQ is a new fan engagement platform that exclusively targets the “Sport & Entertainment world”. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a new, never-seen-before fan ecosystem to experience a deeper, rewarding and purposeful engagement with their Idols as well as their favorite clubs/teams from sports and entertainment. The IQONIQ platform is due to become live for users in fall 2020. For more information on IQONIQ, please visit www.iqoniq.com or email to media@iqoniq.com.
