Essex Cricket announce IQONIQ as new Platinum Partner

7 January 2021, Chelmsford – Essex Cricket are delighted to announce that the revolutionary, new sport & entertainment content app, IQONIQ, has signed a three-year deal with the Club to become its Official Fan Engagement Partner and a Platinum Club Partner.

When launched in the first quarter of 2021, the IQONIQ app will offer fans a much more personalised experience, bringing them closer than ever before to the Club with exclusive access, content, unique opportunities to interact with their players, money-can’t-buy prizes, games, and much, much more.  

With the announcement, Essex Cricket becomes the first cricket Club to join the IQONIQ family, alongside a host of high-profile sports teams and leagues, including McLaren Racing, La Liga, Crystal Palace FC, and Euro League Basketball.

Kazim Atilla, Chief Executive Officer at IQONIQ, said: “As Essex Cricket is one of the oldest and most successful county cricket teams in the world, this for us is a key strategic partnership which welcomes in the world of cricket to the IQONIQ family. With 2021 shaping up to be a huge year for the sport here in the U.K., we’re thrilled to be able to partner with the team and help Essex fans get closer to the action, not just at home, but around the world.”

John Faragher, Executive Chairman at Essex Cricket, said: “IQONIQ will soon be one of the largest fan engagement companies in the world and I’m delighted to have them on board with us here at Chelmsford.

“IQONIQ are involved with some of the leading names in the sport and entertainment industry and will be working with some impressive teams, so it’s brilliant that they were so keen to add Essex Cricket to their list of clients.

“For the Club, this partnership represents how far we’ve come in recent years and how far we intend to go, and I’m sure that we will get to experience more success with IQONIQ over the coming seasons.”

Darrell Fox, Commercial Manager at Essex Cricket, said: “In reaching this agreement , the IQONIQ team have shown a huge commitment to us, and to the sport we all love so much.

“It was clear from the moment we first spoke that they were excited by the proud history and success of the Club, as well as the bright future ahead. They’ve seen the achievements accomplished on the field over the last five years and shown a real passion to become Essex Cricket’s latest Platinum Partner.

“I’m delighted that a global company such as IQONIQ has bought into the long-term vision for Essex Cricket and we’re looking forward to working closely with their team over the next three years.”


IQONIQ is a revolutionary, new fan engagement app for sport and entertainment. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with unrivalled access to the teams, leagues, competitions, and icons they love the most. It establishes a deeper, more rewarding and purposeful engagement platform, allowing fans to get closer to the action.

For more information on IQONIQ, please visit

About Essex Cricket

 Essex County Cricket Cricket Club is one of 18 first-class counties competing across three domestic formats of the game. The Club are based at The Cloudfm County Ground, Chelmsford and are current Bob Willis Trophy and County Champions heading into the upcoming season, which begins in April 2021.

For more information about the Club, including fixtures, playing squad, and the development of cricket across Essex and the surrounding areas, please visit

Media Enquiries

George Haberman

Media & Communications Officer | Essex Cricket


Call: 07702 967264

Tom Scott

Chief Marketing Officer | IQONIQ


Call: +44 (0) 203 488 7197