10-11-2020 – Versailles, France
Reigning double-champions, DS TECHEETAH, has today announced a new exclusive partnership with sports engagement platform, IQONIQ. This expansive partnership will come into effect ahead of the start of the 2020/2021 ABB FIA Formula E World Championship. DS TECHEETAH are thrilled to announce this new partnership as preparations continue for the launch of our Season 7 Campaign which will see Formula E graduate to FIA World Championship status.
IQONIQ is an all-in-one fan engagement platform focusing on the sports and entertainment world. The platform brings fans closer to their favourite team or sportsperson providing direct and exclusive access. Furthermore, IQONIQ rewards fans with money can’t buy competitions, access to ticketing, merchandise, and special offers through bespoke loyalty programmes.
DS TECHEETAH is nothing without its fans, partnering with IQONIQ represents our ongoing commitment to share our journey in Formula E with those who continue to make it possible. Partnering with IQONIQ will allow DS TECHEETAH to further build both the team and Formula E following, leveraging the strength and depth of IQONIQ’s partnerships through the sporting world.
The IQONIQ brand will be seen on the front wheel arches of the DS TECHEETAH car and present throughout the DS team environment.
Keith Smout, Chief Commercial Officer, DS TECHEETAH:
“As double-reigning champions, we have a great responsibility to communicate with our global fan base. With IQONIQ we are thrilled to present a new innovative way that we can bring them closer to the team and to the action. Like for many other sport teams, it is a big job to curate informative and interesting content across the different platforms, so to have everything in one place is fantastic and we hope that the fans will enjoy it just as much as we will.”
Kazim Atilla, Chief Executive Officer, IQONIQ:
“Our mission is to close the gap in the Sport & Entertainment industry with a unified engagement platform with the power to meet the needs of fans, their idols and their teams. From inception, we have had a whole-hearted focus on developing innovative solutions to address the fandom of today and with DS TECHEETAH’s ongoing dedication to its global fan base, they are the perfect partner and an ideal fit for our platform. We are delighted to welcome DS TECHEETAH onboard!”