DRAGON / PENSKE AUTOSPORT announces multi-year partnership with IQONIQ

Los Angeles, December 8th 2020 – DRAGON / PENSKE AUTOSPORT is excited to announce a multi-year strategic partnership with IQONIQ, a new and revolutionary fan engagement platform. 

Launching in the first quarter of 2021, IQONIQ will revolutionize the way motorsports fans can follow and connect with DRAGON / PENSKE AUTOSPORT. As the team’s official fan engagement partner, IQONIQ addresses a gap in the fan experience, offering a unified platform with the power to meet the needs of fans, athletes, artists, teams, and leagues by fostering more immersive, rewarding, and purposeful relationships.

Together with DRAGON / PENSKE AUTOSPORT, IQONIQ will offer fans an exceptional digital experience packed with revolutionary features, including live results, gamification, messaging, merchandise, prizes, and experiences. The IQONIQ platform will allow fans of the Los Angeles based team to have more in-depth access to the squad and the world of Formula E.

Kazim Atilla, IQONIQ CEO, said: “I am delighted to be able to officially welcome DRAGON / PENSKE AUTOSPORT to the IQONIQ family. This is a team that has competed in every single Formula E race to date and who are a mainstay of the calendar. The team has an impassioned and loyal fanbase which we are excited to be able to provide an even deeper and more engaging relationship for when the IQONIQ app launches in the first quarter of 2021.”

Jay Penske, Founder and Team Principal of DRAGON / PENSKE AUTOSPORT, added that “we are very excited to announce our partnership with IQONIQ. We look forward to using IQONIQ’s unique platform to deliver more exciting content and experiences to our fans. I believe that IQOINQ is a real disrupter, with the capability to make an impact not only in Formula E but in the broader sports, music, and entertainment industries as well.”


Launching in the first quarter of 2021, IQONIQ is a revolutionary, new fan engagement app for sport and entertainment. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with unrivalled access to the teams, leagues, competitions, and icons they love the most. It establishes a deeper, more rewarding and purposeful engagement platform, allowing fans to get closer to the action.


DRAGON is an American racing team founded in 2007 by Jay Penske. After many successful years competing in IndyCar, DRAGON became one of the founding teams of the ABB FIA Formula E Championship. The team is headquartered in Los Angeles, California – the largest single metropolitan EV (electric vehicle) market in the world – and has additional operations in Silverstone, U.K. DRAGON is one of the leading teams in the Formula E Championship, with the Penske-led team finishing 2nd (runner-up) in the inaugural 2014/2015 Formula E season, and 4th in the second 2015/2016 ABB Formula E championship.  DRAGON has one of the most experienced teams in the Formula E paddock. Collectively, DRAGON team members have over 180 years of racing experience, with over 275 race wins, 24 Indy 500 victories, and 17 series championships. DRAGON’s team motto is the Latin phrase “E Pluribus Unum” – meaning “out of many, there is one.” 

For IQONIQ Media enquiries, please contact t.scott@iqoniq.com.