We bring a strategic approach to production for our clients, to help them navigate the increasingly complex framework in which production now sits. Too many companies treat production as a series of isolated transactions or separable work streams, which may have worked when advertising was a 30-second TV commercial and some press, but not in a world where relevant, engaging and measurable content is needed across multiple channels and media. As clients face the challenge of mass customisation, signal-driven advertising and the democratisation of communication, a new approach is needed. And that’s where Hogarth comes in.